Retail displays have an unusual packaging challenge.
They may need to perform more than one function.
First, the structure has to survive:
– Packing
– Warehouse handling
– Transportation
– Loading and unloading
– Distribution
Then, after arriving at the retailer, the same structure may need to:
– Hold products
– Remain stable
– Present merchandise
– Display printed graphics
– Function on the retail floor
This means retail display packaging should not be designed only for appearance.
Transport performance also needs to be considered.
Eltete Malaysia provides several paper-based products that may be incorporated into suitable retail-display and point-of-sale applications, including:
– Display Profile
– D-Board Light
– BoxRunner
– PallRun®
– EdgeRunner®
– Carton Pallet
– Paper Pallet
– Honeycomb Board
– Edgeboard
The correct combination depends on the dimensions, product weight, display structure, transport method and handling requirements.
Explore Eltete Malaysia
Q – What Is Retail Display Packaging?
A – Retail display packaging combines packaging and product-presentation functions.
Instead of transporting products in one package and then completely rebuilding the presentation at the retailer, selected display systems can be developed so that part of the transported structure becomes part of the final display.
GS1 describes display-ready packaging as packaging that can be exhibited on a floor, shelf or other retail location, with or without some modification before presentation.
Learn more about display-ready packaging terminology from GS1
For Eltete applications, the focus remains on creating suitable paper-based components according to the actual display and transport requirements.
A display structure may need to combine:
Transport strength + Product support + Handling + Presentation
rather than treating each requirement separately.
Why Does a Retail Display Need Transport Protection?
A display may look stable when standing inside a shop.
But before reaching the shop, it can pass through:
Production
↓
Packing Area
↓
Warehouse
↓
Forklift Handling
↓
Truck or Distribution Vehicle
↓
Retail Distribution Centre
↓
Store
↓
Shop Floor
During these stages, the display may experience:
– Vibration
– Movement
– Compression
– Lifting
– Strapping pressure
– Corner impacts
– Repeated handling
Eltete’s Display Profile solution specifically identifies stability during transportation as one of its benefits.
This is why the display should be considered as both a presentation structure and a transport-packaging structure where the application requires both functions.
1. Display Profile for Reinforcing Carton Displays
Eltete Display Profile is designed specifically for suitable carton-display applications.
It can be inserted into a display structure to provide additional reinforcement.
According to Eltete, Display Profile can help improve:
– Load-bearing strength
– Stacking
– Stability
– Transportation performance
– Structural support
Eltete also positions the solution as recyclable.
Read: What Is Display Profile?
Why reinforce a display?
A corrugated display may perform well when carrying a light product.
However, another display may contain:
– Multiple product layers
– Bottles
– Boxes
– Bags
– Heavier consumer products
The bottom and vertical sections can therefore experience greater pressure.
Instead of automatically increasing the thickness of every part of the display, structural profiles can be positioned where reinforcement is required.
The correct profile should still be selected according to the complete display construction.
2. D-Board Light for Printed Display Structures
Not every component of a retail display needs to be a conventional corrugated carton.
Eltete also manufactures D-Board Light, a lightweight Honeycomb-based board designed for graphic and structural applications.
Eltete officially lists applications including:
– Point-of-sale displays
– Posters
– Promotional items
– Exhibition stands
– Event displays
– Three-dimensional objects
– Furniture
– Printed structures
D-Board Light has flat printable surfaces and can be cut, shaped, bent, glued and converted into different constructions.
Read: What Is D-Board Light and What Is It Used For?
Printing and Structure in One Material
A retail display needs both:
Visual communication
and
Physical structure.
D-Board Light allows suitable display designs to combine these requirements in a paper-based board.
For example, a display could include:
– Printed side panels
– Brand headers
– Product shelves
– Supporting walls
– Decorative elements
– Promotional panels
The actual structural capacity still depends on:
– Board specification
– Display dimensions
– Product weight
– Support arrangement
– Final construction
Eltete does not present D-Board Light as a universal solution for every retail display.
The material should be selected according to the required design.
3. BoxRunner: Turn a Display Into a Pallet-Style Unit
One challenge with retail displays is transportation.
If the display is placed on a separate conventional pallet, the retailer may need to:
1 – Receive the pallet.
2 – Remove the display.
3 – Move the display.
4 – Manage the empty pallet.
Eltete BoxRunner provides another approach for suitable applications.
BoxRunner is a self-adhesive pallet runner that can be attached beneath:
– A suitable carton
– A box
– A shop display
Eltete describes the concept as transforming the structure into a pallet-style handling unit.
Explore Eltete BoxRunner
How Does BoxRunner Work?
The self-adhesive runners are attached directly to the bottom of the appropriate display or carton.
Depending on the approved configuration, BoxRunner can be available with:
– Two-way handling
– Four-way handling
– Different heights
– Different lengths
– Different strength options
– Optional edge support
Eltete also identifies printing options for suitable configurations.
This can allow the:
Display + Load-handling base
to become one integrated structure.
The display does not automatically require a separate conventional pallet underneath it.
4. Why Integrate the Pallet Base With the Display?
A separate pallet is useful in many applications.
But it may not always be necessary.
For suitable retail displays, integrating pallet runners into the display can potentially simplify the packaging architecture.
Instead of:
Display
↓
Separate Pallet
a suitable design may use:
Display
↓
BoxRunner
The correct solution depends on:
– Product weight
– Display strength
– Runner position
– Forklift requirements
– Support points
– Distribution method
Eltete’s BoxRunner is specifically intended for suitable boxes and shop displays.
5. EdgeRunner® for a More Structured Pallet Base
Another Eltete option is EdgeRunner®.
EdgeRunner® combines functions associated with:
Edgeboard
and
PallRun® pallet runners
to form a paper-based pallet-base structure.
Eltete identifies EdgeRunner® as suitable for applications involving:
– Corrugated boxes
– Display packaging
– Top boards
– Direct product support
It is presented as a four-way pallet alternative and can also provide strapping protection.
Learn more about Eltete EdgeRunner®
A retail display with a more demanding load may therefore require a different pallet-base configuration from a lightweight promotional display.
6. Carton Pallet for Retail Display Loads
Eltete also provides Carton Pallet solutions.
A Carton Pallet is a complete paper-based load platform created using suitable pallet components and a deck.
Eltete identifies display packaging among its possible applications.
A Carton Pallet may be more appropriate where:
– The display needs a complete deck
– Load weight requires broader support
– Product weight is distributed across a larger area
– The display is not designed to become part of the pallet itself
Explore Eltete Pallet Solutions
BoxRunner vs EdgeRunner® vs Carton Pallet
These products should not be treated as interchangeable names for the same solution.
BoxRunner
Best understood as:
Self-adhesive runners attached beneath an appropriate box or display.
Potential application:
Display + BoxRunner
EdgeRunner®
Best understood as:
A pallet-base concept combining Edgeboard and PallRun® functions.
Potential application:
Display + EdgeRunner®
Carton Pallet
Best understood as:
A complete paper-based pallet platform.
Potential application:
Display + Complete Carton Pallet
The correct option depends on the final display structure and handling requirements.
7. Edgeboard for Transport Protection
Retail displays can also have vulnerable corners.
These areas may experience damage while:
– Moving through a warehouse
– Being strapped
– Loaded into vehicles
– Unloaded
– Moved into the store
Eltete Edgeboard provides laminated carton-board corner and edge protection.
It can help with:
– Corner protection
– Load stability
– Strapping protection
– Palletisation
– Unitisation
– Stacking support
Explore Eltete Edgeboard
Edgeboard may therefore be used around the transported retail display where suitable.
It can potentially be removed at the retailer if it is transport-only protection, while the display itself remains in place.
8. Honeycomb Board for Internal Display Support
A retail display may also need support inside the structure.
Eltete Honeycomb Board can be cut and converted into customised components.
Potential functions include:
– Dividers
– Internal supports
– Product beds
– Cushioning
– Weight spreaders
– Protective panels
Explore Eltete Honeycomb Board
This can become useful when the display carries products that need to remain:
– Separated
– Positioned
– Supported
– Protected
throughout transportation.
The visible display and the hidden internal support system should therefore be developed together.
9. Protect the Display During Transportation
Retail-display packaging must account for more than the final shop-floor environment.
Before approving the design, consider:
1 – Product Weight
– How much merchandise will the display carry?
2 – Weight Distribution
– Is the product weight concentrated on one shelf or distributed evenly?
3 – Display Height
– A tall display may behave differently during movement from a low display.
4 – Centre of Gravity
– Where is the heaviest part of the complete unit?
5 – Pallet Base
– Will the display use:
– BoxRunner?
– EdgeRunner®?
– Carton Pallet?
– Another suitable pallet configuration?
6 – Fork Entry
Q – Which direction will handling equipment approach?
7 – Outer Protection
– Will the display require temporary:
– Edgeboard
– Wrapping
– Strapping
– Protective panels
during transportation?
8 – Retail Removal
– Which packaging components will be removed before the display enters the retail floor?
Answering these questions early can help prevent transport requirements from becoming an afterthought.
10. Design the Display Around the Complete Journey
A common mistake is designing only for:
“How will this look in the shop?”
Instead, the design should consider:
Stage 1 — Manufacturing
How will the display components be produced and stored?
Stage 2 — Assembly
Will the display be shipped:
Assembled?
Partly assembled?
Flat packed?
Stage 3 — Product Loading
Where will the products be inserted?
Stage 4 — Warehouse
How will the completed display be stored?
Stage 5 — Transportation
How will it be secured?
Stage 6 — Retail Receiving
What equipment will the retailer use?
Stage 7 — Shop Floor
Which transport components need to be removed?
Stage 8 — Recycling
How will packaging and display materials be handled after use?
Eltete’s Transport Packaging Solutions approach allows different components to be combined according to the overall application.
11. Flat-Pack or Pre-Assembled Display?
There is no universal answer.
Flat-Packed Display
Potential considerations include:
– Lower storage volume
– Lower transport volume before assembly
– Assembly labour
– Assembly instructions
– Structural connection points
Pre-Assembled Display
Potential considerations include:
– Faster deployment at destination
– Greater transport volume
– Additional transportation protection
– Product-loading arrangement
The correct choice depends on the supply-chain workflow.
D-Board Light can be cut, bent and converted into different structures, while Eltete’s wider packaging range allows other supporting components to be incorporated where required.
12. Can One Structure Handle Transport and Display?
In suitable applications, yes.
This is one of the most interesting opportunities within retail-display packaging.
Instead of:
Transport Package
↓
Remove Package
↓
Retail Display
a suitable design may be developed closer to:
Transportable Retail Display
↓
Remove Temporary Protection
↓
Retail Display Ready for Use
Eltete’s Display Profile directly connects carton-display reinforcement with stability during transport.
BoxRunner can also be attached beneath a suitable shop display, integrating the load-handling base into the structure itself.
The actual design still needs to be assessed for the specific application.
13. Example Eltete Retail Display Packaging System
A conceptual display configuration could use:
D-Board Light
Printed visual and structural components.
↓
Display Profile
Reinforcement where required.
↓
Honeycomb Board
Internal product support or separation.
↓
Display Products
Arranged according to the approved load.
↓
Edgeboard
Temporary external corner and strapping protection where required.
↓
BoxRunner / EdgeRunner® / Carton Pallet
Suitable load-handling base.
↓
Wrapping or Strapping
Applied according to the approved transportation system.
Not every display requires every component.
The final design should use only the components needed by the application.
14. Test the Display With the Actual Product Load
An empty retail display can behave very differently from a loaded one.
Testing should therefore use a realistic product configuration.
Evaluate:
– Total product weight
– Weight on each shelf
– Display deformation
– Vertical stability
– Base stability
– Product movement
– Corner performance
– Forklift handling
– Transport securing
– Assembly
– Retail setup
Eltete Malaysia identifies in-house quality-control capabilities including compression, bending and strapping testing for suitable transport-packaging applications.
Testing should be selected according to what the individual design needs to prove.
15. Retail Display Packaging Should Not Be Overbuilt
A display does not automatically become better because it contains more board, reinforcement or packaging material.
Extra material can affect:
– Weight
– Assembly
– Transport volume
– Storage requirements
– Material cost
– Recycling
Eltete follows its:
Replace – Reduce – Recycle
approach to paper-based transport packaging.
Explore Eltete Sustainability
The objective should therefore be to identify where the display actually needs:
– Reinforcement
– Protection
– Load support
– Product separation
and use suitable components in those areas.
16. Printable Paper-Based Retail Displays
Visual presentation remains important.
Eltete’s D-Board Light provides a printable surface that can be incorporated into:
– Promotional displays
– Point-of-sale structures
– Posters
– Event displays
– Product stands
The board is available in configurations including white and kraft-style surfaces.
This gives display designers the ability to consider:
Structural form + Printed communication
within the same paper-based material.
The final printing and structural specification should be selected according to the intended display design.
Frequently Asked Questions
Q – What is retail display packaging?
A – Retail display packaging is packaging developed to support both transportation and presentation requirements. Selected systems can be designed so the transported structure becomes part of the final retail display.
Q – Does Eltete offer retail display packaging solutions?
A – Eltete provides several products that can be incorporated into suitable retail displays, including Display Profile, D-Board Light, BoxRunner, PallRun®, EdgeRunner® and paper-based pallet solutions.
Q – What is Eltete Display Profile?
A – Display Profile is a paper-based reinforcing profile developed for suitable carton displays. Eltete identifies structural reinforcement and stability during transportation among its benefits.
Q – What is D-Board Light used for?
A – Eltete identifies applications including point-of-sale displays, posters, exhibition stands, event displays, printed structures and three-dimensional objects.
Q – Can BoxRunner be used under a shop display?
A – Yes. Shop displays are one of the applications officially identified by Eltete for BoxRunner.
Q – Can a retail display be transported without a conventional wooden pallet?
A – Potentially. Eltete provides alternatives including BoxRunner, EdgeRunner® and Carton Pallet configurations. Suitability depends on the display, weight, structure and handling process.
Q – Can Edgeboard protect a retail display during transport?
A – Edgeboard can be used for corner protection, strapping protection, stabilisation and unitisation of suitable transport loads.
Q – Can Honeycomb Board be used inside a display?
A – Honeycomb Board can be converted into customised supporting, separating and protective components according to the application.
Q – Is Display Profile recyclable?
A – Eltete identifies the Display Profile solution as 100% recyclable.
Q – Looking for Retail Display Packaging in Malaysia?
A – A retail display should not only look good after it arrives at the store.
It also needs to reach the store in the required condition.
Eltete Malaysia’s paper-based products allow suitable display systems to combine:
Display Profile
D-Board Light
Honeycomb Board
Edgeboard
BoxRunner / EdgeRunner® / Carton Pallet
into an application-specific transport and retail-display solution.
The exact design should be developed according to:
– Display dimensions
– Product dimensions
– Product quantity
– Total weight
– Weight distribution
– Required presentation
– Handling equipment
– Transportation method
– Retail receiving process
– Developing a Retail or Point-of-Sale Display?
Send Eltete Malaysia:
– Display drawing
– Product dimensions
– Product quantity
– Total loaded weight
– Proposed display dimensions
– Product arrangement
– Handling method
– Transport route
– Retail requirements
to discuss suitable paper-based Transport Packaging Solutions.
Contact Eltete Malaysia
